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Report: 50 new PR firms launched during COVID

Team Melantra • June 1, 2021

Launching a new business is never easy. There are pull and push factors behind why people give it a go. A new report highlights the launch of 50 new PR agencies since January 2020.

A new report says that 50 new PR firms launched during COVID
A new report says that 50 new PR firms launched during COVID

The PR market is a crowded place. The report says that the UK is home to more than 4500 PR agencies.

It isn’t easy for entrepreneurs who are taking the plunge – especially when it comes to raising capital as a new firm.

“The majority have funded their new businesses from savings or lifestyle changes. The payoff is acknowledged as the opportunity to make personal choices and align work with life,” the report says.

It also points to an interesting phenomenon that has occurred post pandemic. A video call is a great leveller. “Everyone looks the same when they turn up on video call.”

Another interesting but unsurprising aspect of the report is the dominance of London as the city of choice for most new agencies.

The report put together by Stephen Waddington of Wadds Inc, is a really well researched and compiled journey into the life and times of PR agencies circa 2021. A must read.

Facebook will no longer target you for your race, sexual orientation and religion

By Team Melantra • November 14, 2021
New Year and a new advertising policy at Facebook and Instagram. Meta Platforms has confirmed that starting January 19 2022, it will “remove Detailed Targeting options that relate to topics people may perceive as sensitive, such as options referencing causes, organisations, or public figures that relate to health, race or ethnicity, political affiliation, religion, or sexual […] The post Facebook will no longer target you for your race, sexual orientation and religion appeared first on Hot Off The Press.

Biden tries to save local news, raises eyebrows

By Team Melantra • November 13, 2021
US president Joe Biden wants to introduce a $1.85 trillion social spending bill. One of the provisions in that bill is, well, making the (local) news. A provision that helps save local newsrooms is hitting the headlines – a payroll tax credit for companies that employ eligible local journalists. According to media reports, media outlets […] The post Biden tries to save local news, raises eyebrows appeared first on Hot Off The Press.

Mobile phone apps as an internal communication channel

By Team Melantra • June 4, 2021
An internal communication specialist is focused on getting company news to employees at the right time and for the right reasons. But how do you reach out to the workforce, and what are the most effective communication tools? In our series about internal communication channels, we dwell on the all-important employee app. Employee apps have […] The post Mobile phone apps as an internal communication channel appeared first on Hot Off The Press.
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